CHEST Selects TriStar for Comprehensive Communications Sponsorship Sales Partnership
October 3, 2024
Long-time CHEST Partner, TriStar, Brings Solid Record of Content Expertise and Sales Success
GLENVIEW, ILLINOIS — The American College of Chest Physicians® (CHEST) is pleased to announce a new strategic partnership with TriStar Event Media, an industry-leading marketing agency serving health care associations, their members, and industry partners.
The new partnership, which builds on a 20-year relationship between CHEST and TriStar, will elevate the quality, reach, and engagement of CHEST’s news products, including CHEST Physician® in print, online, and news emails and CHEST Today® news emails. CHEST Physician and CHEST Today are the association’s flagship news products, delivering critical research, clinical, and industry news to CHEST members and subscribers.
Through the expanded partnership, effective January 1, 2025, TriStar and CHEST will partner on content development for CHEST Physician and CHEST Today. TriStar will also serve as CHEST’s exclusive sales partner for CHEST Physician and CHEST Today, as well as for the association’s website, chestnet.org, and several specialized newsletters. The collaboration will streamline CHEST’s publication processes and enhance news delivery across its online, social, and print properties. It will also provide valuable new advertising and sponsorship opportunities for CHEST’s industry supporters.
“We are delighted to deepen our partnership with TriStar, who has long been an essential ally in elevating our communications strategies and driving significant revenue growth at the CHEST Annual Meeting,” said CHEST CEO, Robert Musacchio, PhD. “Since my arrival in 2015, it has been a personal ambition of mine to unify all of our advertising sales under one roof. Now, with TriStar’s exceptional capabilities and commitment to innovation, that vision has become a reality. This strategic alignment not only enhances our operational efficiency but sets the stage for unprecedented success, particularly with the powerful bundling options now available across our most essential platforms.
“I look forward to collaborating closely with the TriStar team as we jointly explore new pathways for growth and innovation that will create even greater value for our members and enhance the experience for clinicians and their patients,” Musacchio added.
TriStar will implement a unified content and sales strategy across the CHEST platforms, providing CHEST members with a more efficient, user-friendly experience while improving the overall quality and accessibility of CHEST’s news and informational content. TriStar will work closely with CHEST staff and clinician leaders to contribute to the communications channels’ editorial, technical, and advertising aspects, enhancing the CHEST brand.
In addition to benefiting CHEST members, the partnership will benefit industry partners looking to reach CHEST’s diverse audiences. By managing advertising and sponsorship sales across multiple CHEST channels, TriStar will create a more efficient buying process for industry supporters by offering them broad access to various CHEST publications and digital properties. This will result in increased sponsorship opportunities and revenue generation, ensuring the continued financial health of CHEST and allowing the association to better serve its members.
“By centralizing all of these media channels into one cohesive strategy, we can deliver custom news content tailored specifically for chest physicians alongside highly visible sponsorship packages that appeal to industry supporters. It’s a win-win for CHEST members and industry supporters,” said TriStar Co-CEO, Robin Reynolds. “CHEST has been a tremendous partner for years, and we’re thrilled to see the partnership grow and to continue our support of CHEST’s mission to champion advances in chest medicine.”
TriStar will continue as CHEST’s exclusive news content and digital sales partner for the CHEST Annual Meeting, its flagship educational event, providing another important opportunity to streamline CHEST’s content and sales strategies. The two organizations have partnered on CHEST Annual Meeting sales and content since 2004, the year TriStar was founded. Since 2020, TriStar has more than doubled the revenue from its CHEST Annual Meeting tactics.
At last year’s annual meeting, CHEST and TriStar partnered to create a new print publication, the CHEST 2023 meeting magazine. The magazine won a prestigious APEX Grand Award, the highest honor in the annual APEX Awards competition. The APEX Awards recognize the exceptional work of professional communicators in corporate, nonprofit, and independent settings, encompassing a wide array of digital and print media.
About the American College of Chest Physicians
The American College of Chest Physicians® (CHEST) is the global leader in the prevention, diagnosis, and treatment of chest diseases. Its mission is to champion advanced clinical practice, education, communication, and research in chest medicine. It serves as an essential connection to clinical knowledge and resources for its 22,000+ members worldwide who provide patient care in pulmonary, critical care, and sleep medicine. For information about the American College of Chest Physicians, visit chestnet.org.
About TriStar Event Media
TriStar is a full-service marketing agency serving health care associations, their members, and industry partners. Its custom media solutions, backed by an experienced sales team, bring association and industry supporters together in creative and mutually beneficial ways, delivering the best experience for association members and meeting attendees. The TriStar team works hand-in-hand with its partners to produce compelling custom content that engages health care professionals, association members, and annual meeting attendees through diverse media channels. With its proprietary royalty-share model and end-to-end services, TriStar creates new opportunities for health care associations to engage members and increase non-dues revenue. Find TriStar online at TriStarEventMedia.com.